Cejour began when a woman chose to take the driver’s seat not only in her car, but in her life.
Founded by Charu Tandon, Cejour is a woman-built brand shaped by a simple belief: journeys aren’t about where we arrive, but about how we feel while getting there. Like many women, Charu spent years balancing roles, expectations, and responsibilities, until she recognised something quietly important: no one else should decide her pace or direction.
That clarity came into focus during a recent journey through Spain. Between long drives, slow mornings at cafés, and unplanned pauses along the coast, she noticed a sense of ease she hadn’t felt before. Women moved through their days with confidence, unrushed, self-assured, comfortable in their own presence. It sparked a thought that stayed with her: freedom has a fragrance. Not loud or fleeting, but steady and familiar.
Cejour was built from that feeling.
For every drive that feels right.
Creating a car fragrance brand as a woman was intentional, but never limiting. The automobile space has long been labelled masculine, yet driving like leadership belongs to anyone who takes responsibility for their direction. Today, women lead businesses, households, and ideas with the same assurance. Cejour reflects this reality, without needing to announce it. Inspired by French perfumery, each Cejour fragrance is designed to be present without overpowering subtle, lasting, and thoughtful. Made for everyday drives, they add a sense of comfort and continuity to the moments we often overlook.
Cejour is not just about fragrance.
It is about choosing how you move.
About taking ownership of your journey.
And about finding meaning in the drive itself.
For those who choose with intention.
For every drive that feels right.
